by Michelle Arbore
In order for small businesses to succeed with social media, they need to have a consistent presence and accept that it is here to stay. Social media is not going away anytime soon, and it will only get better.
The first thing anyone must understand about social media is that it is about building the “know”, “like” and “trust” of followers. The idea is to let people know there is a human being behind the brand.
The other thing to understand is that people are talking about businesses, products and services on social media. Rather than ignoring these conversations, business owners should jump in and have a say in where that conversation goes. If someone complains about products and services, owners can find out why and learn from it in order to better serve current and potential customers.