Wink Optical, a new eyewear boutique with a commitment to making glasses people love in a low-pressure environment, celebrates its grand opening at 11 a.m., October 28, in the Baederwood Shopping Center, at 1649 The Fairway, in Jenkintown. The grand opening event will be a chance for the public to “See And Be Seen” and to donate old eyeglasses to those in need.

While the name might be new, the family launching WINK Optical is no stranger to the eyewear profession or to this community. The founders of Philadelphia Eyeglass Labs have been delivering eyewear and eyecare at multiple locations in the area for five generations.

“For the first time, glasses are fun,” says owner Norma Messinger Meshkov, whose father, grandfather and great-grandfather were optometrists and wholesale optical lab managers.

“The technology and fashion have evolved so much in the past few years alone, and it continues to change all of the time. It’s exciting to be able to show people what our glasses can do for their vision and their look. This may be my grandfather’s business, but these aren’t your grandfather’s glasses.”

For more information, call 215-935-6320 or visit Wink-Optical.com. October 2015.

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